Burak Akın
MARKETEER & CONSULTANT
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Email:
Address:
Sarıyer / Istanbul
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Date of Birth:
October 14th, 1975
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A marketing professional & consultant and a digital transformation leader with a deep 360° marketing experience supported by an advanced information technologies background.
Has developed knowledge in both conventional and digital marketing management and business development approach derived from the diverse roles in Turkey’s biggest QSR operating company.
Experienced in designing and managing omni-channel customer experience in retail sector through e-commerce platforms and channels, CRM and loyalty program and in-store digital applications. Has great experience backed by the previous role on IT, payment systems, POS systems, technological integration and software development process.
Result oriented and ROI based management approach. Capable of giving quick and effective decisions with strong problem-solving skills. A researcher and innovator who never gives up while reaching targets.
Highly motivated and dedicated team member with strong communication skills. A motivating and visionary team leader with strong ability to build efficient teams in existing and/or new structures.
EXPERIENCE
June 2020-Current
Owner
BRKAKN Marketing and Consultancy
• Giving consultancy to a start up application in health sector in;
o The market and competitor analysis
o Developing the business strategy
o Giving support to business plan and financial feasibility
o Building the branding and marketing strategy of the app in conventional and digital channels
o UX, UI, software development of the application
o Performance marketing and SEO & ASO Advisor
The company set up and the business is expected to operate in six months.
• Giving consultancy to a financial services company in marketing efforts (branding, agency selection and relations, performance marketing, social media management and strategy), general business strategy and digital transformation development.
April 2019 – March 2020
Digital Marketing and Technology Director & Proxy to CMO and Marketing Director
TAB GIDA SAN. ve TIC. A.S.
• After the resign of the former CMO in addition to the existing role, supervised the whole marketing team of TAB Gıda including Brand Management Teams in;
o Marketing calender preparation and execution
o Marketing budget management
o Pricing
o P&L follow-up
o National, digital and local campaign design and management
o Co-branded projects and campaigns
o Product development process
July 2016 – March 2020
Digital Marketing and Technology Director
TAB GIDA SAN. ve TIC. A.S.
• The head of the whole digital marketing and technology function for Burger King, Sbarro, Popeyes, Arby’s, Usta Dönerci, Usta Pideci and Döner Stop brands.
• Directly supervised 11 employees and indirectly supervised 24 employees consisting of digital marketing, e-commerce & home delivery, digital information technologies, software development, PR management, CRM, in-house BTL graphics design departments.
• Was responsible for leading these teams in;
o Digital transformation of brands
o Digital marketing strategy and projects
o Performance and advertisement based digital media buying
o Social media management
o Development and management of e-commerce platform of Tıkla Gelsin
o PR activities and crisis management
o CRM and loyalty program design and execution
o Graphic design needs of brands
o Digital menu board software development and system management
o Managing the digital marketing and technology budget and lead project-based technology investments of TAB Gıda
o CMO support in budgeting, reporting, yearly media buying and administrative issues
• Gave consultancy, lead or supported TAB Gıda and other group companies in technology projects
April 2014 - July 2016
Digital Information Technologies Manager
TAB GIDA SAN. ve TIC. A.S.
• Project development, creation and management of Turkey’s largest digital menu board network at Burger King, Popeyes,
Sbarro, Arby’s and Usta Dönerci restaurants
• Project development, creation and management CCTV operations of TAB Gıda around 1,000 restaurants in Turkey
• Directly supervised 12 employees consisting of digital information technologies and in-house BTL graphics design
departments
October 2008 - April 2014
Managing Partner
PLAZMA DANISMANLIK Ltd. Sti.
• Project development, creation and management of BKTV in Burger King Restaurants in Turkey through digital platform
• Project development and management of centralized licensed music broadcasting in Burger King Restaurants across Turkey
• Several production services to Reklam Üssü and Tab Gıda such as TV commercials, advertorials and training films
September 2000- October 2008
IT Manager
MNG YAYINCILIK A.S. (tv8)
• Project development and management of the whole information technologies and broadcasting infrastructure of TV8- a
national TV channel in Turkey
• Leaded the digital transformation of TV broadcasting systems
EXPERTISE
Digital Marketing
Management & Strategy
Business Development
E-Commerce
Social Media & Influencer Marketing
E-Sports Marketing
Production Process
Brand Communication
IOT
CRM and Loyalty
Management & Strategy
Strategic Marketing Management
Digital Transformation
Mobile Application Process
PR activities and crisis management
Information Technologies
Sports Marketing
Performance and advertisement based media buying